KPI's and REPORTING SUITES
KPI's transform time-consuming analysis into ongoing, insightful trends.
KPI's guide your analysis.
See below for a sampling of critical KPI's I can put on your desk
every Monday morning.
CUSTOMER VALUE
> Customer Engagement: Active, Attriting, Non-Recent, Inactive, Reactivated
> Value of email subscriber vs non-subscriber
> Value of multi-channel vs single-channel customers
> Customer value by acquisition method
EMAIL MARKETING
> List Growth & Shrinkage
Weekly TREND for the whole year in one view
Week-, Month-, Quarter- & Year-to-Date, and Year-Over-Year
By Segment, not just for the whole list
Knowing WHERE your list is growing & shrinking empowers the marketer
> Reason for List Shrinkage
What % came from Unsubscribe vs Bounce vs Spam Button?
These trends will vary by Segment, revealing risk & opportunity
> List Engagement and Performance
Everyone tracks CAMPAIGN performance...
...But are you tracking LIST performance?
What % of your list has engaged in the last 1 month, 2-3 months, etc?
...Open, Click, Purchase, & Subscription recency
Losing sleep over whether you're mailing too frequently?
...Trend in List Engagement is a critical consideration!
Trend in OPEN recency, by Segment
> Benchmark Campaign Performance
...Open, click, purchase, conversion rates, avg order value, revenue per sent
...Benchmarked by category, such as:
- Promotional vs Non-promotional
- $ off vs % off
- Day-of-week
- Rewards members vs non-members
...With period comparisons
- This qtr vs rolling 12 months
- This week vs same week year ago
...And Year-over-year
- Each day's campaigns side-by-side with same day year ago
- This month's stats vs same month year-ago
- Year-to-date stats vs year-ago year-to-date stats
...This kind of constant visibility to internal campaign benchmarks
is critical to for making adjustments in time to make plan
Year over Year Campaign Performance........... For every conceivable fiscal period
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