KPI's and REPORTING SUITES
KPI's transform time-consuming analysis into ongoing, insightful trends.
KPI's guide your analysis.
See below for a sampling of critical KPI's I can put on your desk
every Monday morning.
> Customer Engagement: Active, Attriting, Non-Recent, Inactive, Reactivated
> Value of email subscriber vs non-subscriber
> Value of multi-channel vs single-channel customers
> Customer value by acquisition method
> List Growth & Shrinkage
Weekly TREND for the whole year in one view
Week-, Month-, Quarter- & Year-to-Date, and Year-Over-Year
By Segment, not just for the whole list
Knowing WHERE your list is growing & shrinking empowers the marketer
> Reason for List Shrinkage
What % came from Unsubscribe vs Bounce vs Spam Button?
These trends will vary by Segment, revealing risk & opportunity
> List Engagement and Performance
Everyone tracks CAMPAIGN performance...
...But are you tracking LIST performance?
What % of your list has engaged in the last 1 month, 2-3 months, etc?
...Open, Click, Purchase, & Subscription recency
Losing sleep over whether you're mailing too frequently?
...Trend in List Engagement is a critical consideration!
> Benchmark Campaign Performance
...Open, click, purchase, conversion rates, avg order value, revenue per sent
...Benchmarked by category, such as:
- Promotional vs Non-promotional
- $ off vs % off
- Rewards members vs non-members
...With period comparisons
- This qtr vs rolling 12 months
- This week vs same week year ago
- Each day's campaigns side-by-side with same day year ago
- This month's stats vs same month year-ago
- Year-to-date stats vs year-ago year-to-date stats
...This kind of constant visibility to internal campaign benchmarks
is critical to for making adjustments in time to make plan