KPI's and REPORTING SUITES
KPI's transform time-consuming analysis into ongoing, insightful trends.
KPI's guide your analysis.
KPI's direct your efforts.
See below for a sampling of addicting KPI's I can put on your desk
every Monday morning.
> CAMPAIGN PERFORMANCE
...Benchmark Stats (by campaign type)
...Benchmarks Ranked (which campaigns drive highest response)
...Comp Finder (which campaigns drove period over period lift or decline)
...Trend Graphs (weekly period over period trends by campaign type)
These point-and-click exploratory KPI dashboards are like nothing you've ever seen!
> CUSTOMER PERFORMANCE
...Engagement: Active, Attriting, Non-Recent, Inactive, Reactivated
...Value of email subscriber vs non-subscriber
...Value of multi-channel vs single-channel customers
...Value by acquisition method
> VALUE TRENDS
...List Growth & Shrinkage