Insight Outcomes LLC

Owner, Dianne Binford - Bio

Dianne launched the direct marketing program for U.S. Shoe’s Easy Spirit brand in 1994, and over the next 12 years, expanded through a series of corporate acquisitions to the role of VP Multi-Channel Marketing for Jones Apparel Group, encompassing the corporate leadership of a multi-functional matrix team, the customer database, consumer research and analytics, all e-mail, postal, phone and interactive marketing and the loyalty programs for Nine West, Bandolino, Easy Spirit, Jones New York, Kasper and Anne Klein, as well as the e-commerce websites for, and


With Dianne’s leadership, JAG successfully launched two new branded websites along with 4 major site re-designs, always on time, on budget, and on spec – with double-digit comp gains for all sites every year. Her avid commitment to Customer Relationship Management guided the company’s consumer-direct marketing through two successful database migrations, amassing a multi-channel customer database that formed the central dashboard for all consumer-direct marketing initiatives, projecting a seamless view of the customer in a multi-channel, multi-brand environment. 


Following her 12-year passion at Jones, Dianne joined the Retail Markets Organization of Harte-Hanks Direct Marketing in 2006, responsible for a stellar team of consultative business developers who oversaw the client relationship with 127 retailers that comprised 9% of total Harte-Hanks corporate revenues. She brought a heavy dose of "Retail Marketing DNA" with special emphasis on immersing the team, the clients, and the various Harte-Hanks Business Units in disciplines of interactive and online marketing, integrated multi-channel marketing, customer value optimization, and an ROI-driven approach to each and every project.


Calling on her extensive experience in this integrated, multi-brand environment, 1-800-FLOWERS.COM recruited Dianne to help them achieve on the objective that had motivated the acquisition of a portfolio of brands, that of increasing customer value by driving cross-brand behavior. Dianne took a two-pronged, customer-advocacy approach.  First, she launched a cross-brand gift card program, encompassing widespread promotional and B2B applications. The gift card platform also served as the currency for Dianne’s second breakthrough – the only rewards program of its kind in the retail industry, in which customers could earn points and spend rewards at all the participating brands, agnostic of payment method. Both programs drove instantly profitable cross-brand behavior.


Dianne is now using her ever-growing arsenal of data-driven marketing insights to help other retailers, service providers and global companies find short-term wins and long-term sustainable strategy, creatively forging beyond common barriers.

  • With leading service providers Dianne is helping to make omni-channel customer-centric marketing a reality.
  • With retail clients Dianne spans the full breadth of strategy; program design; data, systems and partner integration; reporting; analytics; and Key Performance Indicators to achieve more targeted and effective marketing programs with proven ROI on significant volume.
  • With global manufacturing brands Dianne is bringing sophisticated retail and ecommerce insights and strategies to mature industries that are emerging into the digital landscape.


Innovatively working customer-back to find new opportunities has become the hallmark of Dianne’s career.


Dianne on LinkedIn

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