PROGRAMS  I'VE  LAUNCHED

 

Need to launch on timeon spec,  and  on budget?

The devil is in the details!

 

Ask me about these programs I've launched:

 

GIFT CARDS

  > For rewards, incentives, promotions, B2B incentive programs

  > Oh yes, also for selling

  > In every media, including no media (print, plastic, digital, just a #)

 

LOYALTY & REWARDS PROGRAMS

  > Don't confuse a loyalty program with a rewards program

  > Loyalty programs reward your best customers

  > Rewards programs stimulate loyalty

  > I've designed, launched and maintained both kinds of programs

 

TRIGGERED EMAIL CAMPAIGNS

  > Program design

  > Gathering the required data

  > Tracking incremental profitability

 

DYNAMIC EMAIL CAMPAIGNS

  > Add dynamic content to your single generic campaign template

 

EMAIL ACQUISITION PROGRAMS

 

DATABASE

  > Construction, hierarchy, platform migration

  > Hygiene

  > Multi-channel data mapping

  > Mapping data between multiple systems

 

WEBSITE PLATFORM  MIGRATIONS

 

CROSS-CHANNEL  &  CROSS-BRAND MARKETING

 

FREQUENCY  TESTING

 

DIGITAL PROGRAMS

  > Email list growth programs

  > Collections of preferences to drive segmentation and targeting

  > Ratings and reviews

  > Multi-layered promotions to draw customers into deeper & deeper engagement