PROGRAMS I'VE LAUNCHED
Need to launch on time, on spec, and on budget?
The devil is in the details!
Ask me about these programs I've launched:
GIFT CARDS
> For rewards, incentives, promotions, B2B incentive programs
> Oh yes, also for selling
> In every media, including no media (print, plastic, digital, just a #)
LOYALTY & REWARDS PROGRAMS
> Don't confuse a loyalty program with a rewards program
> Loyalty programs reward your best customers
> Rewards programs stimulate loyalty
> I've designed, launched and maintained both kinds of programs
TRIGGERED EMAIL CAMPAIGNS
> Program design
> Gathering the required data
> Tracking incremental profitability
DYNAMIC EMAIL CAMPAIGNS
> Add dynamic content to your single generic campaign template
EMAIL ACQUISITION PROGRAMS
DATABASE
> Construction, hierarchy, platform migration
> Hygiene
> Multi-channel data mapping
> Mapping data between multiple systems
WEBSITE PLATFORM MIGRATIONS
CROSS-CHANNEL & CROSS-BRAND MARKETING
FREQUENCY TESTING
DIGITAL PROGRAMS
> Email list growth programs
> Collections of preferences to drive segmentation and targeting
> Ratings and reviews
> Multi-layered promotions to draw customers into deeper & deeper engagement
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